— Selected work
Concept sites we designed, wrote and shipped to show the range — brand, interface, motion and copy, from a blank page.
Concept builds
09
Client studies
In preparation
Practice
Design · Build · SEO
Based
Saltash, Cornwall
01 / 09
Threshold
Fitness · Strength studio
A coached strength studio in cold dual light: the athlete threads through the wordmark, the week is a wall of giant times you can book into, and membership is one slider that prices as it moves.
- Scope
- Brand · UI · Motion · Booking
- Status
- Live demo
Concept
02 / 09
Boucher Tailored
Outerwear · Ecommerce
One cropped puffer in five colourways: a product stage where the whole page tints with the jacket, a limited hand-drawn Doodle Edition, and a working basket and wishlist.
- Scope
- Brand · Logo · Product · Cart
- Colourways
- Five
Concept
03 / 09
Fernhollow
Hospitality · Short-stay
A cabin rental brand: full-bleed photography, a booking widget that floats with the scroll, and a browsable rooms gallery.
- Scope
- Brand · UI · Booking
- Status
- Live demo
Concept
04 / 09
Mindful
Wellness · Coaching
A private yoga and breath coach: an interactive hero, four ways to work together, an eight-week signature programme, dated retreats, a journal and a free guide, all routed through one booking flow.
- Scope
- Brand · Illustration · Copy · UI
- Pages
- Nine
Concept
05 / 09
ALTRIX
Hardware · Outdoor
An expedition smartwatch: a dark cinematic stage, a single ember accent, and an altimeter that climbs as you scroll.
- Scope
- Brand · Product · Motion
- Status
- Live demo
Concept
06 / 09
Voltiva Electrical
Trade · Electrical contractor
A working electrician's site built to a client-supplied layout in their own brand: an eight-service grid that overlaps the hero, and a quote form that carries the job type through.
- Scope
- Brand · UI · Copy
- Status
- Live demo
Concept
07 / 09
Crookeries
Ecommerce · Kitchenware
A sustainable kitchenware storefront: a long editorial scroll of generated photography, a four-up product grid, and a product page built from the same rules.
- Scope
- Brand · UI · Ecommerce
- Status
- Live demo
Concept
08 / 09
Lucid
Hardware · Spatial computing
A spatial headset launch page: an oversized pale wordmark behind the product, technical callouts on leader lines, and a headset that tilts and lifts with the cursor on its own layer.
- Scope
- Brand · Product · Motion
- Status
- Live demo
Concept
09 / 09
KLIK
Fintech · Consumer payments
A consumer payment app with attitude: oversized condensed type broken across the grid, a flocked brand character in oversized trainers, and payment flows that animate the product before the copy explains it.
- Scope
- Brand · UI · Motion
- Status
- Live demo
Concept
— Client case studies
Published once the numbers are signed off.
We don't put a client's figures on this page until they've confirmed them. Studies appear here as they are approved. Until then, the concept builds above are the work itself — every one of them is live and browsable.